The Benefits of Benchmarking Your Product's UX

Summary: Collect UX metrics to show how well your design is performing over time or relative to competitors. If numbers are down, you know what needs improvement. If up, ROI data is a key management tool.

by

Topics:

The Benefits of Benchmarking Your Product's UX

 to watch NN/g videos

Related Article

Benchmarking UX: Tracking Metrics

Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard.

Video Author

Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos