UX Is Not Arts & Crafts: Why We Use Tangibles

Summary: Flip-charts, post-its, markers, stickers, and even fake coins are common ingredients in a UX toolkit. Though they may appear to be frivolous art supplies, these materials serve a crucial role in supporting team engagement, creativity, and focus.

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UX Is Not Arts & Crafts: Why We Use Tangibles

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Katie Sherwin is a Senior User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals. 

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