How to Overcome Resistance to UX

Summary: A gradual approach is most effective for introducing UX methods to an organization that hasn't yet adopted user-experience practices.

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How to Overcome Resistance to UX

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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