UX vs. UI

Summary: User experience and user interface are highly related. Both are important, but what's the difference between UX and UI? (Often confused!)

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UX vs. UI

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"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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