Survey Alternatives: 3 Scenarios When You Shouldn’t Run a Survey
Summary: Surveys are great for gathering quantitative, self-reported data but shouldn't replace behavioral methods like usability testing, qualitative interviews, or data you already have through analytics.
Maddie Brown is a UX researcher with expertise in democratizing research, qualitative methods, and workshop facilitation. Formerly with Nielsen Norman Group, she has worked as a UX consultant across industries and as an in-house researcher specializing in remote research tools. Maddie empowers teams to adopt user insights and drive impactful solutions through collaboration and human-centered strategies.
