Why You Should Hire UX Generalists First

Summary: When building a UX team, start by hiring 2-3 UX generalists with complementary skill sets. This approach will allow the team to meet several needs of the organization and learn from each other.

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Why You Should Hire UX Generalists First

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Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.

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