Why UX?

Summary: Key arguments why companies should have systematic user-experience processes. Plus a discussion of the main arguments against UX. (Jakob Nielsen's UX Conference keynote.)

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Why UX?

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A 100-Year View of User Experience

The UX profession has grown substantially since 1950 and it is now truly worldwide. Even so, the expected growth until 2050 will dwarf anything we’ve seen so far. Many drivers of UX growth are not immediately apparent to most people in the field.

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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