Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Jakob Nielsen answers an audience question about small and large usability studies. Which of these will improve your user interface design the most? (From the UX Conference in London.)
Teams must combine perspectives and get buy-in from multiple business units and channel stakeholders in order to plan and execute effective omnichannel experiences.
Placeholders, like Lorem Ipsum text, are convenient in the early stages of a design, but can ultimately create problems if the real content has different characteristics.
Improve your UI design solutions by considering many ideas before settling on any one of them. A solid ideation methodology broadens your idea-generation capacity.
Catherine Toole (@catherinetoole) the founder of digital content agency Sticky Content, explains the importance of building mutually supportive relationships with your stakeholders.
Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 distinct levels of user commitment, each with separate design requirements before users will give a website what it wants from them.
