Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Though aesthetically appealing, flat designs often force users to guess which elements are interactive, leading to increased user errors and frustration.
Increase the reliability and validity of your research findings by incorporating multiple research techniques and following study-design best practices, as explained by Jakob Nielsen at the UX Conference in Las Vegas.
Content strategy addresses high-level goals, not just tactical implementation, according to Catherine Toole (@catherinetoole), founder of digital content agency Sticky Content.
Jakob Nielsen answers an audience question about why some designers keep making UX mistakes like including design elements that are ignored due to banner blindness, from the UX Conference in London.
