Articles

Alita Kendrick

Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

Articles and Videos

  • Service Blueprints: How to Choose What Experience to Visualize

    Start with a small-to-medium experience, that is known to be problematic, comes with existing data, will be redesigned soon, and that you can control.

  • 3 Ways to Onboard New Users

    How to familiarize users with new user interfaces? Onboarding techniques include feature promotion, customization, and instructions. All must be kept simple.

  • Principle of Closure in Visual Design

    People tend to fill in blanks to perceive a complete object.

  • 10 Usability Heuristics Applied to Virtual Reality

    Jakob Nielsen’s 10 usability heuristics can improve the user experience of VR applications.

  • Social Media UX: 3 Research Insights

    Companies should experiment with interactive social media content types, include relevant calls to action in posts, and avoid posting too frequently.

  • Tooltips in the User Interface

    Tooltips are small user-triggered popups that explain UI elements when the user points to something. They are useful, but don't use them for critical information.

  • The Scarcity Principle in UX: Don't Miss Out!

    When people think that something is rare or only available for a limited time, they will tend to act fast to secure that scarce item. This behavioral principle can be used in user experience design, but beware of overuse.

  • 3 Principles of Design Thinking

    User-centered problem-solving creates innovative products, based on observational research with real users, visual sense-making, and iterative design.

  • Product Redesigns: Incremental or Overhaul

    Redesigning a user interface can be done in many smaller incremental releases or as one big complete redo. Big change is risky but necessary in 3 cases.

  • Users Love Change: Combatting a UX Myth

    Frequent major redesigns and changes throughout the interface support users’ need to learn and adapt to new situations.