Articles

Alita Kendrick

Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

Articles and Videos

  • Learnability vs Efficiency in User Interface Design

    Two of the most fundamental usability metrics are learnability (the user's ability to use a new design they have not seen before) and efficiency (the speed with which people do tasks after they have learned the interface).

  • Video Game Engagement vs Addiction

    An engaging gameplay experience is good design. But there's a fine line between engagement and addiction, which would be bad UX, especially in the long term.

  • Mobile-App Onboarding: An Analysis of Components and Techniques

    Onboarding is the process of getting users familiar with a new interface. It can involve one or more of the following components: feature promotion, customization, and instructions.

  • Social Media vs Social Features

    Build out social features on your own website, or avail yourself of existing (but external) social media platforms where you don't own the user experience? User research can help determine which strategy is best for reaching your specific audience and serving their special needs.

  • Usability Testing with Minors

    Usability studies with children and teenagers are as valuable as any other user research but require special attention to both participant recruiting and study facilitation. You can't act the same with kids as you would with adults.

  • When and Why UX Practitioners Use Service Blueprints

    We asked 97 UX practitioners how and why they use service blueprints. Here's what they said.

  • Service Blueprinting: Fails and Fixes

    The most common pain points with service blueprinting are setting expectations, determining scope, and communicating insights, according to 97 UX professionals.

  • Teenage Users Compared to Other Age Groups

    Age groups differ in how they use websites, the internet, and computers. Our findings from studying teenagers are contrasted with our other user research with children and adults: user experience designers should target their designs based on target audience behavior patterns.

  • Mobile Tutorials: Wasted Effort or Efficiency Boost?

    Our research shows that tutorials don’t make users faster or more successful at completing tasks; on the contrary, they make them perceive the tasks as more difficult.

  • Choice Overload Impedes User Decision-Making

    Too many offerings (e.g., products or services) on a website make it harder for users to make a decision due to analysis paralysis. Alternatively, too many options can also cause users to hastily make a decision and later regret their choice due to buyer's remorse.