Articles

Alita Kendrick

Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

Articles and Videos

  • Tips for Motivating Stakeholders to Participate in User Research

    When stakeholders observe user research sessions, the credibility and acceptance of findings will increase. Since they are busy, make it easy to participate and work on increasing the value they get out of going.

  • Getting Started with Journey Mapping: 27 Tips from Practitioners

    Set yourself up for journey-mapping success by educating yourself on the basics, defining objectives, building a crossfunctional team, collaborating on the map, and optimizing your presentation.

  • Companies on Social Media: 6 Types of User Interactions with Business

    Users rely on social media to find out about new products or companies, conduct research, engage with content, make purchases, and seek customer support.

  • Diary Studies

    Ask users to keep a diary throughout a fairly long period is great for researching customer journeys or other bigger-scope issues in user experience that go beyond a single interaction.

  • Onboarding: Skip it When Possible

    Onboarding instructions that users must digest before they start using an app or other product require attention and effort and thus reduce usability. They should be avoided as much as possible.

  • Companies on Social Media: 6 Interaction Types

    Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.

  • Help and Documentation (Usability Heuristic #10)

    Interface help comes in two forms: proactive and reactive. Proactive help is intended to get users familiar with an interface while reactive help is meant for troubleshooting and gaining system proficiency.

  • Social Commerce vs. Social Selling

    There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

  • A Guide to Service-Blueprinting Workshops

    Service-blueprinting workshops require thoughtful planning and hands-on facilitation.

  • 7 Steps to Benchmark Your Product’s UX

    Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.