Articles

Alita Kendrick

Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

Articles and Videos

  • 10 Usability Heuristics Applied to Video Games

    Following Jakob Nielsen’s 10 heuristics for user-interface design will improve the user experience of video games.

  • Usability Testing with Minors: 16 Tips

    To guarantee an effective study with users under 18-years old, recruit extra participants, design a child-friendly lab, prepare a plethora of age-appropriate tasks, and avoid being too authoritative.

  • 3 Myths About Teens and Tech

    Debunked myths about how teenagers use computers and technology, based on our usability research with users aged 13-17 years.

  • Journey Mapping: 9 Frequently Asked Questions

    Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them.

  • Teenager’s UX: Designing for Teens

    Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.

  • Tooltip Guidelines

    Tooltips are user-triggered messages that provide additional information about a page element or feature. Although tooltips aren’t new to the web, they are often incorrectly implemented.

  • Gamification in the User Experience

    Gamification is the usage of game mechanics in nongame contexts, such as mainstream UX design. The most successful implementations of gamification begin with a learner-centered mindset.

  • Why Microinteractions Are Important for UX

    Defining microinteractions and why getting these small UI details right matters for the quality of the user experience.

  • Five Mistakes in Designing Mobile Push Notifications

    Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off.

  • Microinteractions in User Experience

    Microinteractions convey system status, support error prevention, and communicate brand. They are initiated by a trigger, are single-purpose, and can make the experience engaging.