Kate Moranis a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.
In remote usability studies, it's hard to identify test participants who should not be in the study because they don't fit the profile or don't attempt the task seriously. This is even harder in unmoderated studies, but it can (and should) be done.
Exact costs will vary, but an unmoderated 5-participant study may be 20–40% cheaper than a moderated study, and may save around 20 hours of researcher time.
Remote usability studies can be run completely by software (unmoderated), or a human UX researcher can facilitate the study, even if the test participant is remote (at home or their own office, rather than yours).
Collect UX metrics to show how well your design is performing over time or relative to competitors. If numbers are down, you know what needs improvement. If up, ROI data is a key management tool.
