Kate Moranis a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.
As people consider whether to use the new "creepy" technologies, they do a type of cost-benefit analysis weighing the loss of privacy against the benefits they will receive in return.
Like A/B testing, multivariate testing is a design optimization method that involves experimenting with live traffic to find the best impact on conversions.
North American parents are concerned with technology’s impact on children’s social and emotional development, Chinese parents worry about health and academics
Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.)
Many websites fail to provide the right information for research-based tasks, requiring unnecessary effort for users to piece together various information sources manually.
If you’re working on digital products, you should be familiar with what statistical significance means in the context of UX research. Otherwise, your decisions may be based on meaningless numbers that could be due to pure chance and not a reliable difference between design options.
