Articles

Kate Moran

Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

Articles and Videos

  • The Dangers of Overpersonalization

    Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.

  • Filling the Silence with Digital Noise

    Many people use digital media to avoid silence or empty time.

  • The Vortex: Why Users Feel Trapped in Their Devices

    Many users report anxiety and lack of control over the amount of time they spend online. We call this feeling “the Vortex.”

  • Why Chunking Content is Important

    Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

  • Quantitative UX Research in Practice

    Across 429 UX professionals, 71% of teams report performing some kind of quant UX research at least sometimes, and almost everyone reported struggling with challenges to get quant research done.

  • Beating Creative Blocks in UX Design Through Reframing

    A method for getting unstuck from a design challenge. By reframing the problem, you can find inspiration in unexpected places.

  • Defining Helpful Filter Categories and Values for Better UX

    For a useful faceted search, develop filter categories and filter values that are appropriate, predictable, free of jargon, and prioritized.

  • The State of Transactional Email

    Automated email messages are more usable than they used to be. Good transactional email should be concise, clear, and easy for users to process.

  • The State of Ecommerce Search

    Ecommerce search tools are easy to find, return more-relevant results than in the past, and rely on autosuggestions and facets to guide users through the search space.

  • Site Search Suggestions

    Useful search suggestions lead to relevant results and are visually distinct from the query text. If appropriate, they include scope, thumbnails, or categories.