Kate Moranis a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.
Social media use has altered how Millennials think about friendships and relationships. This impact stands as a valuable reminder of the consequences of UX-design decisions.
Different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
A product's tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Members of the often misunderstood Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.
Chunking is a concept that originates from the field of cognitive psychology. UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.
18-to-25-year olds gave slightly higher ratings of flat designs than older adults did. That increased aesthetic appeal may not be worth the cost of flat design.
Measure people's attitudes toward a user interface by a controlled vocabulary test: give users the list of product reaction words and asks them to select those that best describe the design.
As the new largest generation in the American workforce, Millennials are subject to rampant speculation, investigation, and even some moral panic. These young adults have high expectations about user interfaces and are confident in their skills, but they’re error prone and their tendency to multitask reduces their task efficiency.
