Kate Moranis a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.
Groups can bias individuals and impact collaborative ideation. A focus on getting as many ideas as possible can mitigate some of the negative group effects.
These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility. Professionals want content that is easy to scan, factual, and verifiable.
Though aesthetically appealing, flat designs often force users to guess which elements are interactive, leading to increased user errors and frustration.
Readers can understand short, simple text content on mobile devices just as well as on computers, but they slow down when reading difficult text on mobile.
