Articles

Articles and Videos

• 3 Rules for Better Comparison Tables

  May 11, 2018May 11, 2018 | 2 minutemin video

  Successful comparison tables help people make decisions quickly. Simplicity, consistency, and informational are qualities of good comparison tables.

  

• Quantitative User-Research Methodologies: An Overview

  April 22, 2018Apr 22, 2018 | Article: 13 minutemins to read

  Do you need numerical data about your product’s user experience, but you aren’t sure where to start? The first step is choosing the right tool. Check out this list of the most popular types of quantitative methods.

• Page Parking: Multi-Tab Obsession Common Among Millennials

  April 6, 2018Apr 6, 2018 | 2 minutemin video

  People open numerous tabs in rapid succession as a strategy to save time. The tabs serve as a memory aid.

  

• Don't Shame Your Users into Converting

  March 16, 2018Mar 16, 2018 | 3 minutemin video

  Coercive tactics like Manipulinks and Please-Don’t-Go try to shame customers into doing what the company wants. Sacrificing long-term customer loyalty for short-term gains is shortsighted.

  

• Flat UI Elements Lack Clickability Clues and Cause Confusion

  February 2, 2018Feb 2, 2018 | 5 minutemin video

  Our eyetracking studies show flat UI design often possess weak signifiers and lack sufficient clues to indicate actionable elements on the screen.

  

• Writing Tasks for Quantitative and Qualitative Usability Studies

  January 21, 2018Jan 21, 2018 | Article: 5 minutemins to read

  All usability studies involve asking participants to perform tasks, but the correct way to write those tasks depends on the methodology you’re using. Good quantitative tasks are concrete and focused, while good qualitative tasks are open-ended, flexible, and exploratory.

• Brutalism and Antidesign

  November 5, 2017Nov 5, 2017 | Article: 6 minutemins to read

  These trends are reactions against the uniformity of design. Brutalism can be used in visual design, but avoid antidesign for most products.

• Response to Criticisms of Flat-Design Eyetracking Study

  October 15, 2017Oct 15, 2017 | Article: 7 minutemins to read

  We discuss the objections raised to our study of user gaze patterns on weak and strong signifier UIs.

• Making Flat Design Usable

  September 29, 2017Sep 29, 2017 | 2 minutemin video

  The hazards of flat design and 5 key UX guidelines for making flat design usable.

  

• Flat UI Elements Attract Less Attention and Cause Uncertainty

  September 3, 2017Sep 3, 2017 | Article: 11 minutemins to read

  Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.

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