Analyzing data to identify meaningful segments of users is the most difficult part of persona creation. In this video we'll discuss how to look for similarities in various attributes using something much more straightforward than people: rocks!
Amazon’s size and inventory breadth introduce weakness. Retailers should focus on delivering exceptional customer experiences in ways that Amazon cannot.
There are a lot of elements involved in usability studies with a desktop computer. In this video, we'll walk you through an example test setup, including the necessary equipment, and discuss how to prepare for a test.
Websites structure and deliver customer-service information in many different ways. We recommend a model for standardized delivery of this content online.
Diary studies are a longitudinal research method used to understand user interactions at different touchpoints, which is especially useful for omnichannel user research. Participants record their reactions as experiences unfold throughout the customer journey.
