Coercive tactics like Manipulinks and Please-Don’t-Go try to shame customers into doing what the company wants. Sacrificing long-term customer loyalty for short-term gains is shortsighted.
Your customers want email newsletters that provide immediate utility. Thoughtful layout, image choices, and formatting will help you win over subscribers on your mailing list.
Newsletter recipients expect high-quality images, but excessive focus on graphic design can result in emails that are illegible, unusable, and can’t deliver on business goals.
A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.
