As people consider whether to use the new "creepy" technologies, they do a type of cost-benefit analysis weighing the loss of privacy against the benefits they will receive in return.
North American parents are concerned with technology’s impact on children’s social and emotional development, Chinese parents worry about health and academics
Many websites fail to provide the right information for research-based tasks, requiring unnecessary effort for users to piece together various information sources manually.
How to overcome common challenges in employing personas in UX design projects, including stakeholders who don't understand the value of approximated data or conversely press for over-generalized personas.
There are a lot of elements involved in a mobile usability test. In this video, we'll walk you through an example test setup, including the necessary equipment, and discuss how to prepare for a test.
Different shopping channels come with relative pros and cons; understand them, augment the channel capabilities whenever possible, and support expected customers’ crosschannel transitions.