Articles

Kim Flaherty

Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

@kimmyaf

Articles and Videos

  • Creepiness–Convenience Tradeoff

    As people consider whether to use the new "creepy" technologies, they do a type of cost-benefit analysis weighing the loss of privacy against the benefits they will receive in return.

  • Children’s Exposure to Digital Technology Causes Parental Anxiety

    North American parents are concerned with technology’s impact on children’s social and emotional development, Chinese parents worry about health and academics

  • Why Users Feel Trapped in Their Devices: The Vortex

    Many users report anxiety and lack of control over the amount of time they spend online. We call this feeling “the Vortex.”

  • Communicating Ecommerce Discounts and Promotions

    Consistently advertise discounts and promotions at all stages of the shopping journey and allow users to easily apply them.

  • Unbridged Knowledge Gaps Hurt UX

    Many websites fail to provide the right information for research-based tasks, requiring unnecessary effort for users to piece together various information sources manually.

  • Why Personas Fail

    How to overcome common challenges in employing personas in UX design projects, including stakeholders who don't understand the value of approximated data or conversely press for over-generalized personas.

  • The Dangers of Overpersonalization

    Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.

  • Filling the Silence with Digital Noise

    Many people use digital media to avoid silence or empty time.

  • How To Setup a Mobile Usability Test

    There are a lot of elements involved in a mobile usability test. In this video, we'll walk you through an example test setup, including the necessary equipment, and discuss how to prepare for a test.

  • In-Store & Online: Designing for the Changing Behaviors of Today’s Shoppers

    Different shopping channels come with relative pros and cons; understand them, augment the channel capabilities whenever possible, and support expected customers’ crosschannel transitions.