Find the training option that fits your learning style.
Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.
A stellar user experience focused on users’ question and needs can persuade shoppers to make big-ticket purchases online.
Manipulinks make users feel bad about themselves in order to convince them to accept an offer or sign up for a newsletter.
Teams must combine perspectives and get buy-in from multiple business units and channel stakeholders in order to plan and execute effective omnichannel experiences.
Companies must support painless transitions across channels in order to create a usable omnichannel experience.
Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.
A quick summary of the macro level of user experience called the omnichannel user experience.
A touchpoint is defined by a combination of channel, device, and user task.
Personas can humanize complex data and help give UX design teams a consistent focus and design target.
Consistency of interaction across channels builds customer trust and leads to a successful omnichannel user experience.
Contacting customer service often reflects on UX. To reduce such failures, understand the customer journey and support it through UI design.
