Articles

Articles and Videos

• You Are Not the User: The False-Consensus Effect

  October 22, 2017Oct 22, 2017 | Article: 4 minutemins to read

  Designers, developers, and even UX researchers fall prey to the false-consensus effect, projecting their behaviors and reactions onto users.

• Quantitative vs. Qualitative Usability Testing

  October 1, 2017Oct 1, 2017 | Article: 9 minutemins to read

  Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations.

• Mobile Subnavigation

  July 16, 2017Jul 16, 2017 | Article: 8 minutemins to read

  Accordions, sequential menus, section menus and category landing pages are popular options for implementing mobile subnavigation.

• Don’t Use Split Buttons for Navigation Menus

  June 25, 2017Jun 25, 2017 | Article: 8 minutemins to read

  Menu on hover, category landing page on click: we discuss challenges and solutions for replicating this pattern on touchscreens.

• Wizards: Definition and Design Recommendations

  June 25, 2017Jun 25, 2017 | Article: 9 minutemins to read

  A common application-design pattern for inputting information, wizards work well for processes that are performed only occasionally.

• A Checklist for Registration and Login Forms on Mobile

  June 4, 2017Jun 4, 2017 | Article: 2 minutemins to read

  Typing a password takes twice as long on mobile than on desktop. Follow these 12 guidelines to make registration and login less painful on mobile devices.

• User-Experience Quiz: 2016 UX Year in Review

  January 1, 2017Jan 1, 2017 | Article: 3 minutemins to read

  Test your UX knowledge by taking our quiz. All questions and answers are based on articles that we published last year.

• App Lockers for Shared Phone Use in India

  November 27, 2016Nov 27, 2016 | Article: 8 minutemins to read

  App lockers ensure privacy, parental control, and data safety for Indian phone owners who share mobile devices with others.

• The Power Law of Learning: Consistency vs. Innovation in User Interfaces

  October 30, 2016Oct 30, 2016 | Article: 11 minutemins to read

  Across many tasks, learning curves show an initial learning period, followed by a plateau of optimal efficiency.

• Scan and Shake: A Lesson in Technology Adoption from China’s WeChat

  October 16, 2016Oct 16, 2016 | Article: 13 minutemins to read

  QR-code scanning and shake serve as effective ways of communication between the online and the offline worlds and enjoy wider use in China than in the US.

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