Raluca Budiu is Senior Director, Data Strategy, at Nielsen Norman Group, where she uses her data-analysis expertise to drive strategic decisions. She also serves as editor for the articles published on NNgroup.com. Raluca has coauthored many NN/g reports, as well as the book Mobile Usability. She holds a Ph.D. from Carnegie Mellon University.
Frequent users of Siri, Alexa, and Google Assistant report attempting low-complexity tasks such as simple fact retrievals, weather forecast, navigation, playing music, setting timers.
Human working memory holds information relevant to the current task; a physical or virtual external memory can help in tasks with a high working-memory burden.
The false-consensus effect refers to people’s tendency to assume that others share their beliefs and will behave similarly in a given context. This assumption can lead UX professionals to make the wrong design decisions. Acknowledge your vulnerability and establish checks.
