Raluca Budiu is Senior Director, Data Strategy, at Nielsen Norman Group, where she uses her data-analysis expertise to drive strategic decisions. She also serves as editor for the articles published on NNgroup.com. Raluca has coauthored many NN/g reports, as well as the book Mobile Usability. She holds a Ph.D. from Carnegie Mellon University.
Using an asterisk to mark required fields is an easy way to improve the usability of your forms. Only marking optional fields makes it difficult for people to fill out the form.
Vehicle controls should be easily accessible and require minimum attention from drivers, while driving-related information should be displayed clearly and understandably.
#6 of the top 10 UX design heuristics is to design user interfaces to facilitate #memory recognition which is easier than recall because there are more cues available to facilitate the retrieval of information from memory.
Are Siri, Alexa, and Google Assistant truly intelligent? While they do have some "intelligent" features, they are still far from what people expect such an intelligent assistant to do.
Users of Siri, Alexa, and Google Assistant conceptualize them in one of 3 ways: an interface, a personal assistant, or a brain. Frequent users are less likely to push the interaction limits of these AI systems than new users.
In a study of people interacting with systems using machine-learning algorithms for recommendations and personalization, users had weak mental models and difficulties making the UI do what they want.
Far from being ‘intelligent’, today’s chatbots guide users through simple linear flows, and our user research shows that they have a hard time whenever users deviate from such flows.
