Sara Paul is an Experience Specialist with Nielsen Norman Group. She applies UX methodologies to enterprise product development and conducts international user research.
The product-led growth model enables users to try a product or service before paying. This video offers three tips for UX professionals to support a product-led user experience: Connect changes to metrics, interview/survey users, and compare behavior and feedback.
Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.
Whether scroll fading is more distracting than usable depends on the following factors: its persistence, responsiveness, and how sparingly it is applied to elements on the page. When used right, this design pattern can improve brand perception, optimize page loading, and make content more digestible.
UX professionals can use UX risk statements to structure their communication, negotiate with the business, and advocate for or against particular activities or approaches.
Overcoming conflict with product team partners has the potential to catalyze positive change. Start by diagnosing the issue, applying empathy, and focusing energy where you have influence.
Altering the normal pace or direction of scrolling can contradict user expectations, control, and freedom. If businesses adopt the pattern, they can minimize usability risks by weighing it against functional value, cognitive load, and user efficiency.
Team up with product partners more effectively by making research accessible, framing the context and value of analytics, and establishing a regular communication cadence.
