Product-Led Growth & UX

Summary: The product-led growth model enables users to try a product or service before paying. This video offers three tips for UX professionals to support a product-led user experience: Connect changes to metrics, interview/survey users, and compare behavior and feedback.

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Product-Led Growth and UX

Product-led growth is a try-before-you-buy business strategy where the product experience informs how all areas of the business function. Successful product-led growth relies on strong product utility and usability.

Video Author

Sara Paul is an Experience Specialist with Nielsen Norman Group. She applies UX methodologies to enterprise product development and conducts international user research.

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