Articles

Sara Paul

Sara Paul is an Experience Specialist with Nielsen Norman Group. She applies UX methodologies to enterprise product development and conducts international user research.

Articles and Videos

  • Product Instrumentation: 3 Benefits

    Product instrumentation tells us when and how much people use different aspects of our product. This insight can inform feature prioritization, validate our assumptions, and identify potential user problems.

  • Data vs. Findings vs. Insights: The Differences Explained

    Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.

  • 3 Common Antipersonas in UX

    Considering 3 main antipersonas in your design process can prevent much misuse or other grief which would undermine the user experience after the product is released.

  • The Product-Manager Archetype

    Product managers share common goals, strengths, activities, and skill sets. Awareness of these commonalities helps designers figure out how to best collaborate with product managers on Agile teams.

  • Antipersonas in UX

    Antipersonas represent people who could misuse your product in ways that negatively impact target users and the business. Formalizing a description of the 8 aspects of an antipersonas can help a design team mitigate such risks.

  • Closure: Gestalt Principle for User Interface Design

    People often fill in the gaps between visual elements, using closure to perceive them as a whole instead of being separate UI items.

  • Antipersonas: What, How, Who, and Why?

    Antipersonas help anticipate how products can be misused in ways that can harm users and the business.