Articles

Sarah Gibbons

Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

Articles and Videos

  • In Defense of Post-its

    Sticky notes strengthen team dynamics and represent an egalitarian, concise means for expressing ideas in UX design projects.

  • UX Mapping Methods: When to Use Which

    UX mappings are visual representations that depict different processes and have different goals, yet they all build common ground within an organization.

  • The 5 Steps to Service Blueprinting

    Five key steps comprise a framework for service blueprinting that can be scaled to any scope or timeline.

  • UX Mapping Methods Compared: A Cheat Sheet

    Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.

  • 5 Strategies for Presenting UX Remotely

    Master remote presentations by creating the right environment, being human, reducing distractions, taking control, and telling a story.

  • Scaling Design Thinking to Fit Your Needs (and Budget)

    Design-thinking methods are flexible and scalable. You can apply them to a variety of design challenges regardless of budget and team size.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Building Strong Designer-Developer Relationships

    Sarah Gibbons discusses techniques for fostering collaboration and communication among product team members.

  • Service Design 101

    Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

  • Brand Vocabulary in the Context of UX: Key Terms Defined

    A cheat sheet of brand-related terms will help designers, developers, and product managers design experiences that reflect an organization’s brand.