Articles

Articles and Videos

• Look Past UI with Deep Design

  April 21, 2017Apr 21, 2017 | 2 minutemin video

  Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries through deep design, not just screen-UI design.

  

• Beyond Usability: 3 User Experiences Reshaping Their Industries

  February 19, 2017Feb 19, 2017 | Article: 10 minutemins to read

  Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries through deep design, not just screen-UI design.

• UX Stories Communicate Designs

  January 15, 2017Jan 15, 2017 | Article: 8 minutemins to read

  Help internal audiences empathize with users and buy into your design goals with well-crafted stories that build insight and focus on users and their needs.

• Design Critiques: Encourage a Positive Culture to Improve Products

  October 23, 2016Oct 23, 2016 | Article: 8 minutemins to read

  Open feedback is essential for a collaborative UX process.

• Design Thinking Builds Strong Teams

  September 18, 2016Sep 18, 2016 | Article: 4 minutemins to read

  Not only does design thinking foster innovation, but it also strengthens teams by creating common vocabulary and artifacts, and a trust-based team culture.

• Design Thinking 101

  July 31, 2016Jul 31, 2016 | Article: 6 minutemins to read

  Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

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