Sarah Gibbonsis a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).
Help internal audiences empathize with users and buy into your design goals with well-crafted stories that build insight and focus on users and their needs.
Not only does design thinking foster innovation, but it also strengthens teams by creating common vocabulary and artifacts, and a trust-based team culture.
