Sarah Gibbonsis a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).
The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want.
Workshops are a useful tool in the user-experience design process, but mistakes are common when the workshop facilitator didn't prepare right, causing the team to waste time.
User need statements, also called problem statements or point-of-view statements, are a tool for defining and aligning on the problem you are going to solve.
As a facilitator, it’s your responsibility to make sure the time spent in workshops is as productive as possible for attendees, while at the same time ensuring that you get the insights you need in order to move your project forward.
The majority of UX and design professionals define design thinking roughly the same, regardless of industry and experience, but there’s no agreement on the specifics.
