Design Patterns Articles & Videos

  • Don’t Trick Users: 2 Ways to Avoid Deceptive Design Patterns

    Deceptive patterns harm your organization’s long-term goals. Ask yourself these 2 questions to proactively avoid deceiving or tricking users.

  • Icon Usability: When and How to Evaluate Digital Icons

    Effective icons depend on recognizability and interpretation. Evaluate them with methods appropriate for your specific research questions

  • Sneaking: The Deceptive UX Pattern You Never Saw Coming

    Sneaking is a deceptive practice that includes three main patterns: forced continuity, hidden costs, and sneak into basket.

  • The Proliferation and Problem of the ✨ Sparkles ✨ Icon

    The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning.

  • Icon IQ: Test Your Digital Icon Knowledge with a Quiz

    Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."

  • Prompt Controls in GenAI Chatbots: 4 Main Uses and Best Practices

    When following good practices, prompt controls can increase the discoverability of genAI chatbots’ features, offer inspiration, and minimize manual user input.

  • Tabs, Used Right

    Tabs are everywhere, but do you use them properly? Distinguish between types of tabs, design them for visual clarity, and structure their content for usability.

  • Checkboxes: Design Guidelines

    Checkboxes allow users to select one, some, or none of items from a list. They can be used standalone, in checkbox lists, or nested checkbox lists.

  • Tabs vs. Accordions: When to Use Each

    Tabs and accordions organize and layer content on the same page. Tabs suit a few long sections, while accordions fit many short ones. Choose based on your content structure and user needs for optimal layout.

  • Cookie Permissions: 6 Design Guidelines

    Design cookie permissions that strike the balance between respecting user privacy and being user-friendly.

  • 12 Design Recommendations for Calculator and Quiz Tools

    Calculators and quizzes are useful and trustworthy when they are easy to use.

  • 3 Types of Online Calculator and Quiz Tools

    Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.

  • In-Page Links: 3 Usability Tips

    In-page links help users navigate to specific content sections on the same page. For effective use, use descriptive headings that match the destination, and clearly distinguish in-page links from other links.

  • Error Messages 101

    When humans interact with computers, mistakes and misunderstandings are inevitable. In these situations, good error messages are a vital tool to avoid frustrations and provide a satisfying user experience.

  • Calculators and Quizzes: User Expectations

    Calculators and quizzes provide personalized information. Users approach these tools with an exploratory mindset and appreciate them while making decisions.

  • Design-Pattern Guidelines: Study Guide

    Unsure how to design and implement user-interface patterns? Use this collection of links to our content about specific patterns.

  • Transactional Notification 101

    Transactional notifications are concise, timely messages related to customer-company interactions. For effective notifications, it's crucial to have a clear subject line, provide all necessary transaction details, and ensure easy options for users to unsubscribe.

  • Accordions: 5 Scenarios to Avoid Them

    Avoid using accordions when: 1. Users need access to most content; 2. There's little visible content on the page; 3. Content is complex with multiple levels; 4. Content can't be effectively chunked; 5. An uninterrupted reading flow is prioritized.

  • Scroll Fading 101

    Whether scroll fading is more distracting than usable depends on the following factors: its persistence, responsiveness, and how sparingly it is applied to elements on the page. When used right, this design pattern can improve brand perception, optimize page loading, and make content more digestible.

  • User Feedback: 5 Guidelines

    Follow these five guidelines to enhance both the quantity and quality of feedback received from your users.