The NN/g website homepage now incorporates variable fonts and a wide-screen layout — 2 technical adjustments which improve the user experience for a subset of users on supported devices.
Encourage engagement with recommendations by presenting them prominently, segmenting suggestions into clear categories, and providing methods for users to give feedback.
Each UI generation often takes two steps forward, then one step back. Even as new technologies emerge (e.g., Artificial Intelligence (AI) and speech recognition), knowing established UX guidelines will help you avoid missteps. This was Jakob Nielsen's keynote at the UX Conference in Copenhagen.
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed.
To transition images from mobile to desktop, consider relative screen space and information density. Pay attention to cropping, scaling, and proportions.
Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Interfaces that temporarily hide the UI elements to emphasize content often increase the interaction cost, cognitive load, and the number of attention switches.
Intranet tools and programs come and go, but bad UIs linger for years, impact employee productivity and morale, and ultimately increase organizational costs.
