Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.
Calculators and quizzes provide personalized information. Users approach these tools with an exploratory mindset and appreciate them while making decisions.
Smartwatches are for more than just receiving notifications and tracking steps. They afford at least 6 different types of interactions that users find useful.
Prospective university students are selective when applying to schools. They share many of the same questions and expect communications to be personalized.
Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.
Shortcuts— unseen by the novice user — speed up the interaction for the expert users such that the system can cater to both inexperienced and experienced users.
In a study of people interacting with systems using machine-learning algorithms for recommendations and personalization, users had weak mental models and difficulties making the UI do what they want.
Encourage engagement with recommendations by presenting them prominently, segmenting suggestions into clear categories, and providing methods for users to give feedback.
Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations.
Well-designed personalization carefully considers the creation of roles or types, ensures content is available for roles, and retains user control over the experience.
Customization gives control to the user and personalization gives control to the site. Both can enhance experiences, but only when carefully implemented.
To eliminate outdated information and make online shopping efficient, let ecommerce users easily update existing payment information directly within the checkout flow.