Psychology and UX Articles & Videos

  • Sycophancy in Generative-AI Chatbots

    Large language models like ChatGPT can lie to elicit approval from users. This phenomenon, called sycophancy, can be detected in state-of-the-art models.

  • Psychology for UX: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about principles of human psychology and how they relate to UX design.

  • ELIZA Effect: Why We Fall in Love with AI

    The ELIZA effect describes users' tendency to quickly attribute human characteristics to artificial systems when the interaction feels human-like. This is why people fall in love with AI.

  • Common-Knowledge Effect: A Harmful Bias in Team Decision Making

    Teams often make worse decisions than individuals by relying too much on widely understood data while disregarding information possessed by only a few individuals.

  • Primacy Effect: Put Important Things First

    The primacy effect influences how user perceive and remember your designs. Learn how to work with it to create more effective experiences.

  • Consistency vs. Innovation in UX Design

    Any type of innovation requires users to learn the new pattern. It's worth departing from convention only if you are sure that the new pattern will perform better than what is already available.

  • Basic Psychology Is Essential for UX Practitioners

    Basic psychological principles can guide you as a UX designer because most users share many common characteristics. Consider learning more about: motivation, attention, memory, persuasion, learning, decision making, emotion, sensation, perception, or cognitive biases.

  • Common Region: Gestalt Principle for User Interface Design

    Items within a boundary are perceived as a group and assumed to share some common characteristic or functionality.

  • Figure/Ground: Gestalt Principle for User Interface Design

    Users perceive interface design elements that differentiate the foreground (figure) from the background (ground) as something to focus on or interact with.

  • Continuation: Gestalt Principle for User Interface Design

    The eye automatically follows lines and curves, continuing them. Employ continuation to guide users along desired paths in the UI.

  • Common Fate: Gestalt Principle for User Interface Design

    Things that move in synch are perceived as belonging to the same group and being different than other screen elements that stay put or move differently.

  • Groupthink in UX Work

    Groupthink is the human tendency to follow the opinion of the majority. This instinct can save time but can also lead us on the wrong path.

  • Connectedness: Gestalt Principle for User Interface Design

    Visual design elements that are connected (for example, by a line) are seen as belonging together. This principle is strong enough to overrule small differences between the items.

  • Closure: Gestalt Principle for User Interface Design

    People often fill in the gaps between visual elements, using closure to perceive them as a whole instead of being separate UI items.

  • Users Are Not Lazy (UX Slogan #10)

    Users don't work hard enough to discover how to use your design in the intended manner. Bad user! But really, they're just prioritizing their own time and interests and behaving the way evolution made people.

  • Proximity: Gestalt Principle for User Interface Design

    UI elements that are close together are perceived as belonging together, whereas users think that things that are apart play different roles in the interaction.

  • Three Pillars of User Delight

    Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.

  • Similarity: Gestalt Principle 1 for UI Design

    User interface elements that share one or more traits (such as shape, color, size, etc.) will be seen by users as being similar and belonging together.

  • The Gestalt Principles for User Interface Design

    The gestalt principles for visual perception make users see some graphical user interface design elements as parts of a whole, and others as being separate, and thus different.

  • UX Is People (UX Slogan #7)

    User experience is not really about computers or technology. It's about the users (people) and about the design teams and proper processes for their members (people) to produce good UX.