The false-consensus effect refers to people’s tendency to assume that others share their beliefs and will behave similarly in a given context. This assumption can lead UX professionals to make the wrong design decisions. Acknowledge your vulnerability and establish checks.
The UX profession has grown substantially since 1950 everywhere in the world. Even so, the expected growth until 2050 will dwarf anything we’ve seen so far.
People’s blindness to alternate uses of objects limits their problem-solving capabilities and stifles creativity. Overcome functional fixedness by abstracting problems to generate outside-the-box ideas.
Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks.
When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.
The perceived value of a site represents the benefit that users expect to derive from using it. High expectations make users more likely to engage with the site.
Chunking is a concept that originates from the field of cognitive psychology. UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.
Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.
