Research Methods Articles & Videos

  • UX Research Methods: Glossary

    Use this glossary to quickly clarify key terms and concepts related to research methods in UX.

  • Balancing Natural Behavior with Incentives and Accuracy in Diary Studies

    Diary studies involve a series of tradeoffs as researchers must capture participants’ natural behaviors, but the method to do so can be intrusive and reward producing more entries.

  • Writing Good Survey Questions: 10 Best Practices

    Designing a good survey is harder than it may seem. Ensure accurate and reliable data by writing questions that are appropriate for the method and worded to minimize bias.

  • Tree Testing: Evaluate Menu Labels and Categories

    Follow these tips to effectively evaluate a site’s navigation hierarchy and to avoid common design mistakes.

  • Context Methods: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about ethnographic research methods like field studies and diary studies.

  • Between-Subjects vs. Within-Subjects Study Design

    In user research, between-groups designs reduce learning effects; repeated-measures designs require fewer participants and minimize the random noise.

  • How and Why to Include Users in UX Workshops

    Inviting users to directly participate in UX Workshops can vastly improve the workshop output; however, the exact strategy and methods for including them vary based on the workshop type and goals.

  • The Hawthorne Effect or Observer Bias in User Research

    Individuals often modify their behavior if they know they are being observed. That phenomenon became known as the Hawthorne effect or the observer bias. We can mitigate this effect by building rapport, designing natural tasks, and spending more time with study participants.

  • Documenting a UX-Benchmarking Study

    All the details of your benchmark study need to be stored in your research repository for further reference. They include the study methodology, the tasks, the screener, the definitions of the collected metrics, as well as the raw data obtained from the study.

  • 5 Common Ethical Dilemmas in User Research

    In this article we discuss best practices when researching with vulnerable participants, tackling sensitive topics, using deception, and lack of confidentiality in user research studies.

  • Avoiding 3 Common Pitfalls of Affinity Diagramming

    Inexperienced facilitation in affinity diagramming workshops can lead to groupings that do not serve the team goals or misrepresent underlying issues.

  • 10 Survey Challenges and How to Avoid Them

    Response biases make it difficult to create good surveys. Follow these tips to counteract 10 of the major survey response biases and improve your survey data.

  • 27 Tips and Tricks for Conducting Successful User Research in the Field

    Leave your office and go where the users are. Learn about common pitfalls and how to avoid them from our experience.

  • 6 Tips for Better Participant Engagement in Diary Studies

    Keeping participants engaged and providing good-quality entries in diary studies can be challenging; recruit the right people, incentivize them appropriately, and keep recording entries simple.

  • Three Pillars of User Delight

    Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.

  • Why and How to Use Demographics in UX

    Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.

  • Remote Contextual Inquiry: Lessons Learned

    Contextual inquiry can be conducted remotely for certain types of tasks, provided that your participants can share most of their work setting through a video-call platform.

  • Stakeholder Interviews 101

    Interviewing stakeholders provides helpful information about their context, allows us to identify business goals they are concerned with, and increases their support.

  • Why Field-Study Sessions Go Wrong: 5 Common Problems

    Stay focused and avoid long complaint sessions during a field study by communicating the purpose of the visit early on, maintaining the partnership relationship with participants, and looking for concrete examples over abstract generalizations.

  • UX Stakeholders: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos about engaging and collaborating with UX stakeholders.