Maintaining participants’ data privacy and security before, during, and after data collection is critical to the user-research process. It protects participants from data breaches and cyber threats.
Whether you’re running in-person or remote research on AR apps, ensure that the test is safe for study participants, the task wording is easy to understand, participants know what to expect in advance of the session, and your recording equipment can capture the participant’s screen and their movements.
Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Identifying the main themes from user studies (such as interviews, focus groups, diary studies, and field studies) is often done through thematic analysis.
In a focus group, a facilitator solicits feedback from a small group of people. While insufficient as a standalone research method, data from a focus group still has value.
To help you know when to use which user-research method, 20 methods are mapped across 3 dimensions and over time within a typical product-development process.
Better designs should never come at the cost of another person’s wellbeing. Informed consent is a fundamental part of an ethical research program, which respects participants and protects them from harm.
To keep your stakeholders and team members engaged, incorporate storytelling techniques such as writing for your audience, adding anecdotes, and using analogies in your asynchronous research deliverables.
How you ask questions in a user interview impacts the reliability and utility of the data you collect. Here are 6 ways you can improve your interview questions.
Secondary research is an essential foundation for UX work, necessary to explore the problem space and scope of prior projects and to identify important questions and best practices in the field of study. It also helps to focus the scope of your own project and often saves money.
Know the inherent biases in your recruiting process and avoid them in order to recruit study participants that are representative for your target audience.
In the early stages of a UX-design project, recruit enough people to gain an in-depth understanding of users’ experiences and needs. The number of people needed for an interview study is often smaller than you think.
Unsure where to start? Use this collection of links to our articles and videos to learn about quant research, quant usability testing, analytics, and analyzing data.
Qualitative usability testing aims to identify issues in an interface, while quantitative usability testing is meant to provide metrics that capture the behavior of your whole user population.
A confidence-interval calculation gives a probabilistic estimate of how well a metric obtained from a study explains the behavior of your whole user population.