The CIT is a research method for systematically obtaining recalled observations of significant events or behaviors from people who have first-hand experience.
User-related questions and assumptions are not tracked throughout a product’s lifecycle, causing misalignment and overconfidence. Documenting these questions and assumptions in a knowledge board differentiates them from real facts.
The 6 steps for running unmoderated usability testing are: define study goals, select testing software, write task descriptions, pilot the test, recruit participants, and analyze the results.
Through 4 rounds of revisions, we made a survey more specific and usable. Running pilot studies before conducting a full-scale survey ensures you’ll reach your research goal.
In cognitive mapping sessions, users are asked to produce a visual representation of their mental models. This type of user interview can provide stimulus for conversation, generate insights, and act as a facilitation aid.
Formative evaluations are used in an iterative process to make improvements before production. Summative evaluations are used to evaluate a shipped product in comparison to a benchmark.
Cognitive maps, concept maps, and mind maps are diagramming techniques that can be utilized throughout the UX process to visualize knowledge and surface relationships among concepts.
Keeping quiet is a powerful moderation technique for user interviews, usability testing, and workshop facilitation. Well-timed, deliberate periods of silence elicit thoughtful, accurate responses and insights, and build trust with participants.
To guarantee an effective study with users under 18-years old, recruit extra participants, design a child-friendly lab, prepare a plethora of age-appropriate tasks, and avoid being too authoritative.
“That’s just one person” and “Our real users aren’t like that” are common objections to findings from qualitative usability testing. Address these concerns proactively to ensure your research is effective.
When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.
Across 429 UX professionals, 71% of teams report performing some kind of quant UX research at least sometimes, and almost everyone reported struggling with challenges to get quant research done.