Field studies observe how people interact with interfaces in their own environment. Real-world contexts reveal behaviors for which you might not be aware.
Across 429 UX professionals, 71% of teams report performing some kind of quant UX research at least sometimes, and almost everyone reported struggling with challenges to get quant research done.
There are a lot of elements involved in usability studies with a desktop computer. In this video, we'll walk you through an example test setup, including the necessary equipment, and discuss how to prepare for a test.
There will always be constraints that we have to work in, whether it's not having enough time or not having dedicated researchers on our UX projects. This video offers tips on how to do user research without feeling stuck.
Don’t just do usability tests. Do what you need. Consider five criteria to help you determine the most effective UX research method to use for your situation, to meet research goals, and achieve desired outcomes.
Diary studies are a longitudinal research method used to understand user interactions at different touchpoints, which is especially useful for omnichannel user research. Participants record their reactions as experiences unfold throughout the customer journey.
Do you need numerical data about your product’s user experience, but you aren’t sure where to start? The first step is choosing the right tool. Check out this list of the most popular types of quantitative methods.
Radical redesigns are best tested using an A/B experiment, while multivariate tests indicate how various UI elements interact with each other and support incremental improvements to a design.
All usability studies involve asking participants to perform tasks, but the correct way to write those tasks depends on the methodology you’re using. Good quantitative tasks are concrete and focused, while good qualitative tasks are open-ended, flexible, and exploratory.
Developing goals for a usability study, deciding what to test, and crafting user scenarios can be challenging. This method makes the process straightforward.
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
The PURE method quantifies how difficult a product is to use and provides qualitative insights into how to fix it, both without costing a lot of time or money.
Jakob Nielsen answers an audience question about small and large usability studies. Which of these will improve your user interface design the most? (From the UX Conference in London.)
Writing good tasks for a usability study is an art, not a science, but there are still rules. Examine your tasks for these 10 common task-writing mistakes.
