Research Methods Articles & Videos

  • The System Usability Scale (SUS)

    The SUS is a well-established 10-question survey administered at the end of a user test; it gives you a measure of the perceived usability of your product and enables you to compare it with others.

  • Avoiding 3 Common Pitfalls of Affinity Diagramming

    Inexperienced facilitation in affinity diagramming workshops can lead to groupings that do not serve the team goals or misrepresent underlying issues.

  • Discount Usability Revisited (Jakob Nielsen Keynote)

    3 methods for cheap and fast UX work are still good advice to emphasize iterative design and accelerate UX maturity improvements (This was Jakob Nielsen's keynote at the in-person Washington DC UX Conference)

  • Introducing a Participant to a Usability Test: A Demonstration

    Facilitation experts demonstrate how to prepare a participant for the test session. Use a facilitator’s script to help remember the important information that participants need to know.

  • Using the Funnel Technique in User Interviews

    Start with broad, open-ended questions in your interviews before introducing more specific questions to gather accurate, in-depth information.

  • 10 Survey Challenges and How to Avoid Them

    Response biases make it difficult to create good surveys. Follow these tips to counteract 10 of the major survey response biases and improve your survey data.

  • 27 Tips and Tricks for Conducting Successful User Research in the Field

    Leave your office and go where the users are. Learn about common pitfalls and how to avoid them from our experience.

  • 6 Tips for Better Participant Engagement in Diary Studies

    Keeping participants engaged and providing good-quality entries in diary studies can be challenging; recruit the right people, incentivize them appropriately, and keep recording entries simple.

  • Checklist for Moderating a User Test

    10 things you should do when running a usability study. Remembering all the steps leads to good research insights. (The second of 2 videos on usability study checklists.)

  • Internal vs. External Validity in UX-Study Design

    Internal validity ensures that your study design does not favor any particular condition or response, while external validity is about a naturalistic study setup and choice of participants.

  • Show Me the Data (UX Slogan #15)

    Members of a design team will often argue for different solutions to a UI problem. That's when to say "show me the data" to resolve the debate by empirical insights, rather than who argues the best.

  • Three Pillars of User Delight

    Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.

  • Why and How to Use Demographics in UX

    Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.

  • Checklist for Planning a User Test

    10 things you should do *before* you actually run a usability study. Good planning leads to good research insights. (The first of 2 videos on usability study checklists.)

  • UX Researchers, We Like to Watch (UX Slogan #16)

    Watching users' actual behavior helps us gain insights to improve the user experience.

  • Remote Contextual Inquiry: Lessons Learned

    Contextual inquiry can be conducted remotely for certain types of tasks, provided that your participants can share most of their work setting through a video-call platform.

  • Secondary Research: Important UX Learning Right at Your Desk

    You don't have to do all UX research yourself. You should learn from existing published work, which will save you much time, especially when beginning a new project.

  • Screen Your Research Participants to Avoid Bias in User Research

    Rule #1 for all user research is to study participants who are representative of the target audience. 5 best practices for recruiting screeners will improve the validity of your research.

  • Stakeholder Interviews 101

    Interviewing stakeholders provides helpful information about their context, allows us to identify business goals they are concerned with, and increases their support.

  • Why Field-Study Sessions Go Wrong: 5 Common Problems

    Stay focused and avoid long complaint sessions during a field study by communicating the purpose of the visit early on, maintaining the partnership relationship with participants, and looking for concrete examples over abstract generalizations.