Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the core goal of a design to meaningfully measure it.
Help internal audiences empathize with users and buy into your design goals with well-crafted stories that build insight and focus on users and their needs.
Organizations must create omnichannel UX strategies that optimize the end-to-end user experience of completing a task across devices and interaction channels.
82% of UX professionals collaborate with other team members to produce deliverables. Ideation workshops and “four-eyes” reviews occur frequently, both in-person and remotely. In addition, the roles and contributions of collaborators vary widely.
As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.
While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.
Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don't relate to user behavior.
Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow.
Increased conversion is one of the strongest ROI arguments for better user experience and more user research. Track over time, because it's a relative metric.
In order to make the most of analytics data, UX professionals need to integrate this data where it can add value to qualitative processes instead of distract resources.