Content involves 4 phases: planning, creation, maintenance, and removal. Done right, this enhances the business value of digital content and its impact on the user experience.
Each component of a UX strategy plays an important role in helping teams work toward a better future state of the experience by aligning user needs with business priorities.
Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
Define objectives and measurable key results to guide and track UX work. Use OKRs as a tool to align your team, provide focus, and a tangible way to monitor progress.
Teams often fall into the trap of focusing on outputs (features, deliverables, and artifacts). Instead, a mindset shift of working toward purposeful outcomes (problems solved, needs addressed, and real benefits) leads to better results.
Use a flexible responsibility-assignment matrix to clarify UX roles and responsibilities, anticipate team collaboration points, and maintain productivity in product development.
Instead of feature-focused roadmaps, theme-based UX roadmaps visualize experience strategy by communicating high-level opportunities and problems to solve. Include these 7 elements in each theme on the roadmap.
While roadmaps differ in scope, their main benefit is building alignment. We address some of the common questions asked about the topic by practitioners.
A UX strategy is a 3-part plan that fosters shared understanding of direction toward achieving goals before designing and implementing solutions. It serves to intentionally guide the prioritization and execution of UX work over time.
Our research suggests that customer-journey maps 1) tend to be created collaboratively with a team, 2) produced with digital tools, and 3) are moderately successful at making organizational impact.
Roadmaps cover future work and vision, but this can be done at different scopes, from everything related to the product to only the UX activities and priorities, possibly narrowed to a sub-specialty of UX.
A roadmap documents upcoming and future priorities for your user experience. The process starts with gathering goals, proceeds through the creation and sharing of the UX roadmap, and never ends, since the last step is to update.
Research with people who are learning Design Thinking shows that they progress in a nonlinear manner through 4 phases of increasing competency and confidence. Understanding these phases helps both learners and educators/managers.
