Strategy Articles & Videos

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • UX Team Structure and Reporting

    UX staff can be organized in two ways: centralized or decentralized (or a hybrid). The teams can also report into different parts of the bigger organization. There is currently no single best practice for these team-structure questions.

  • UX-Roadmapping Workshops: Agenda + Activities

    Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs and that identify key roadmap themes and priorities.

  • PM and UX Have Markedly Different Views of Their Job Responsibilities

    A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design.

  • Stakeholder Analysis for UX Projects

    UX professionals often work hard to convince stakeholders to support UX research and design efforts. Recognizing who your key stakeholders are and how they impact your work is the first step to building fruitful stakeholder relationships.

  • The Relationship Between Artificial Intelligence and User Experience

    Do AI products have good user experience? Only partly, and to get better, we need to focus AI more on human needs than on what's technically possible. But AI can also help UX professionals do their job better, which will improve usability more widely.

  • Design Systems 101

    A design system is a set of standards for managing design at scale, reducing redundancy and creating a shared language and visual consistency across channels.

  • UXers and Product Managers Both Say Others Intrude on Their Work

    A survey of 372 UX and PM professionals shows that duplicative work is frequent and generates confusion and inefficiency.

  • Product Redesigns: Incremental or Overhaul

    Redesigning a user interface can be done in many smaller incremental releases or as one big complete redo. Big change is risky but necessary in 3 cases.

  • The 6 Steps to Roadmapping

    To create a roadmap, inputs are gathered and clustered into themes, then prioritized and visualized. This article covers 6 key steps to roadmapping that can be applied to any scope or industry.

  • 3 Types of Roadmaps in UX and Product Design

    Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.

  • UX Vision

    Create an aspirational view of the experience users will have with your product, service, or organization in the future. This isn't fluff but will guide a unified design strategy. Here are 5 steps to creating a UX vision.

  • Refine, Remodel, Rebuild: 3 Strategies for Experience Improvement

    To improve customer experience, solutions range from low to high investment and impact, based on budget, risk tolerance, readiness, and unmet needs.

  • 7 Steps to Benchmark Your Product’s UX

    Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.

  • Three Myths About Calculating the ROI of UX

    Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.

  • AI & Machine Learning Will Change UX Research & Design

    At the virtual UX Conference, Jakob Nielsen was asked "How will AI and Machine Learning affect UX Research & Design?"

  • The UX Maturity Model

    Is the UX Maturity model from 15 years ago still valid, and can companies stay at the highest level, the user-centered corporation?

  • UX Roadmaps: Definition and Components

    A UX roadmap is a high-level, living artifact that prioritizes and communicates a UX team’s future work and problems to solve.

  • Can Market Research Teams and UX Research Teams Collaborate and Avoid Miscommunication?

    The total customer journey and user experience quality will benefit from considering market research and user research to be highly related, and to integrate the two, instead of keeping different kinds of research teams from collaborating.

  • How UX Changes in the Recession

    At the Virtual UX Conference, Jakob Nielsen answered audience questions on how UX changes with the downturn in the world economy and what new industries will benefit from UX.