Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently.
There is more than one way to conduct a competitive evaluation. This video describes the difference between a competitive review and competitive research.
The product-led growth model enables users to try a product or service before paying. This video offers three tips for UX professionals to support a product-led user experience: Connect changes to metrics, interview/survey users, and compare behavior and feedback.
STEEPLE is an acronym to help teams identify specific categories of external, contextual factors that may impact the success of your product or service. Being conscious of these factors can ensure your team reduces risks in future design strategies or investments.
UX professionals can use UX risk statements to structure their communication, negotiate with the business, and advocate for or against particular activities or approaches.
A CSD matrix outlines and simplifies project context and understanding by categorizing information into three distinct types: certainties, suppositions, and doubts.
The long tail refers to the data points at the trailing end of a power-law distribution. A long-tail strategy involves efficiently exploiting these low-impact data points for an aggregated benefit.
The risk-management process enables teams to assess risks during the design process in order to reduce harm to users and to the organization. Risk mitigation involves systematically reducing the likelihood or the impact of a risk.
There are inevitable tensions that form between UX and marketing teams because of their differing approaches to users and differing priorities. Regardless, both teams can still work together to find effective solutions that address those tensions.
A UX research roadmap is a living artifact that prioritizes and communicates a team’s future research efforts, from early discovery-based initiatives to later-stage usability testing.
Engaging with stakeholders is a requirement if we want to ship great experiences. It should be integrated with your team’s routines, tools, and methods — so that it feels sustainable and effective.
Considering 3 main antipersonas in your design process can prevent much misuse or other grief which would undermine the user experience after the product is released.
