new technologies Articles & Videos

  • AI-Assisted Prototyping: Promise and Pitfalls

    AI tools turn static designs into working prototypes fast, but speed can mask flaws. Use them to explore, not as a final product.

  • Wizard of Oz Method in UX

    There are five steps to run the Wizard of Oz Method, a moderated research method in which a user interacts with an interface that appears to be automated but is actually controlled to some degree by a person.

  • The Smartwatch Notification Formula

    Maximize the value of your smartwatch notifications by making them personally relevant, appropriately timed, non-repetitive, and sufficiently informative.

  • How Much UX Do You Need?

    Spend more on UX design projects that have a higher risk of failure from bad design or a higher payoff from great design.

  • Not All UX Trends Are Right for You

    It can be tempting to follow the next big UX trend. Before adopting a UX trend, we must evaluate how the trend will support users and impact our workflows.

  • The Metaverse and User Experience

    Metaverse projects must follow the standard user-centered design process, including prototyping and usability testing, to result in useful designs that people will want to use.

  • 3 Ways to Onboard New Users

    How to familiarize users with new user interfaces? Onboarding techniques include feature promotion, customization, and instructions. All must be kept simple.

  • Low-Code Platforms and User Experience

    Low-code platforms and other end-user programming or simplified implementation don't remove the need for task analysis and other deeper UX work and thus don't guarantee great usability. But they can free up budget for better UX work.

  • The Relationship Between Artificial Intelligence and User Experience

    Do AI products have good user experience? Only partly, and to get better, we need to focus AI more on human needs than on what's technically possible. But AI can also help UX professionals do their job better, which will improve usability more widely.

  • Augmented/Virtual Reality vs. Computer Screens

    Will 3D user interfaces like VR and AR replace flat screens, and how should UX designers prepare for these technologies?

  • Virtual Reality and User Experience

    Virtual reality (VR) user interfaces are currently more difficult for users to manipulate than a traditional GUI, partly because of more degrees of freedom and partly because VR is still new, so people have less experience using it. Advice for how to employ usability studies to alleviate this problem.

  • AI & Machine Learning Will Change UX Research & Design

    At the virtual UX Conference, Jakob Nielsen was asked "How will AI and Machine Learning affect UX Research & Design?"

  • Where Will UX Be in 5 Years?

    We asked a group of UX professionals what they think will happen to the field over the next 5 years. Will design get better? Worse? (Nobody thought this.) Or something completely new?

  • Is Aggressive Marketing Influencing the UX of AI Agents?

    Jakob Nielsen answers the question of how users' perception of artificial intelligence products and their user experience may be impacted by the way these services are promoted by vendors.

  • Will UX Ever Become Obsolete? (Jakob Nielsen)

    Research and design go hand in hand and have staying power. Even as UX principles become more widely accepted, there is always more to learn and improve.

  • The 3 B's Test For When to Follow Design Trends

    Know when to follow or banish a design trend. The 3 B's: Budget, Brand, and Behavior will help you make the right decisions.