AI is expanding UX beyond human users to agents acting on their behalf. Experience design names this broader field, which still centers on people’s goals.
Legacy users need additional support when updates are made. Explain what the changes are, keep patterns familiar, and give users control in order to work around common legacy user frustrations and challenges. Legacy users are skilled, but they’re not experts.
Personas and archetypes are different ways of communicating the same user research data. Archetypes describe categories of users; personas humanize those categories to illustrate real impact.
The endowment effect explains why users value things more once they feel ownership. In UX, we can design for this effect to increase engagement and user retention.
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“User experience” describes both users’ relationships with products and a growing professional industry of practitioners aiming to improve those relationships.
While UX is often conflated with limited concepts such as usability, interactions, and technology, a holistic user experience considers a person's thoughts, emotions, and actions.
Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.
Unsure where to start? Use this collection of links to our articles and videos to learn about principles of human psychology and how they relate to UX design.
