Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideas

Summary: Use the affinity diagramming method with stakeholders and members to efficiently categorize then prioritize UX ideas, research findings, and any other rich topics. Work together to quickly develop a shared understanding among your team.

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Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideas

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Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

Affinity diagramming has long been used in business to organize large sets of ideas into clusters. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops.

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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