Banner Blindness: Ad-Like Elements Divert Attention

Summary: Recent eyetracking studies confirm an old finding: People tend to ignore design elements that signal advertisements.

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Banner Blindness: Ad-Like Elements Divert Attention

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Kara Pernice is President and CEO of Nielsen Norman Group. She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.

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